The Indianapolis Museum of Art has achieved global status as a groundbreaking arts museum. In the past year alone, IMA has secured more than 70 million print media impressions in U.S. newspapers and magazines, including placements in The New York Times and The Wall Street Journal.

The IMA's public affairs team will share insights into:

1. Achieving balance between local and global outreach;
2. Making online communications meaningful;
3. Targeting public relations for maximum effectiveness.

About our Speakers

Katie Zarich is deputy director for public affairs at the Indianapolis Museum of Art, leading the team that is responsible for marketing, public relations, government relations, visitor services and legal affairs.

Prior to joining the IMA in 2005, Katie worked at the Capital Improvement Board of Managers of Marion County and in the office of Mayor Bart Peterson.

She is a graduate of Indiana University, where she majored in political science and religious studies, earned a certificate of business, and earned a law degree through the I.U. School of Law.

Meg E. Liffick is IMA’s assistant director of public affairs, directing the everyday operations of the museum’s marketing, online communications, corporate partnership program and quarterly magazine.

She also has orchestrated IMA’s presence on YouTube, Flickr, Facebook and Twitter. Previously she was marketing manager at the Solomon R. Guggenheim Museum in New York City.

An adjunct faculty member at IUPUI, Meg is active with Second Story, an organization that teaches the power of creative writing to children and young adults.